Marketing to the new generation has taken on through many new ways with the proliferation of online services. The new generations of the Millennials and Generation Z are those born from the mid-1990s and they have been exposed to the internet and digital mobile devices from a very young age.
As such, they like to be online in their daily activities. This can be witnessed from their need to be constantly connected to their friends through their mobile devices throughout their days. Their demand for a connected lifestyle means marketing has to go online in order to be successful. Today’s online shopping is big business with popular items in the beauty, shoes, health, and electronics categories.